Better Living Rates


Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.

BH&G Better Living Reaches High Income Prospects

BHG Better Living Audience (000)% CompBHG Audience (000)% Comp
Adults9,87910033,016100
Women8,1278226,88681
Median Age55 Years54 Years
Median HHI$88,939$69,088
Own Home7,1357224,41474
Median Home Value$356,895$230,227
Influentials*69072,9578
Employed5,6105717,95954%
Children in HH3,7593812,99439%

Sources: MRI Spring 2018 Base: Adults
*Participated in 3+ public activities in the past 12 months

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2019 RATES

P4C Gross Open: $232,700
PBW Gross Open: $192,800

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