Better Living Rates
Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.
BH&G Better Living Reaches High Income Prospects
BHG Better Living Audience (000) | % Comp | BHG Audience (000) | % Comp |
|
|---|---|---|---|---|
| Adults | 10,390 | 100 | 37,399 | 100 |
| Women | 8,388 | 81 | 29,994 | 80 |
| Median Age | 52 Years | 52 Years | ||
| Median HHI | $87,704 | $67,542 | ||
| Own Home | 7,634 | 74 | 27,308 | 73 |
| Median Home Value | $360,529 | $210,393 | ||
| Influentials* | 780 | 8 | 3,013 | 8 |
| Employed | 6,174 | 59 | 21,013 | 56 |
| Children in HH | 4,415 | 43 | 14,068 | 38 |
| Total Amount of all | ||||
| Investments/Securities+ | $261,309,537 | $844,673,528 |
Sources: MRI Spring 2016 Base: Adults
*Participated in 3+ public activities in the past 12 months
**Subject to change
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2017 RATES
P4C Gross Open: $214,100
PBW Gross Open: $177,400
Better Living 2017 Calendar**
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