Better Living Rates
Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.
BH&G Better Living Reaches High Income Prospects
BHG Better Living Audience (000) | % Comp | BHG Audience (000) | % Comp |
|
|---|---|---|---|---|
| Adults | 11,498 | 100 | 37,864 | 100 |
| Women | 9,289 | 81 | 30,395 | 80 |
| Median Age | 52.3 Years | 51.85 Years | ||
| Median HHI | $91,691 | $67,489 | ||
| Own Home | 8,586 | 75 | 27,854 | 74 |
| Median Home Value | $364,171 | $225,250 | ||
| Influentials* | 1,056 | 9 | 2,957 | 8 |
| Employed | 6,377 | 56 | 20,533 | 56 |
| Children in HH | 4,426 | 38 | 14,037 | 38 |
| Total Amount of all | ||||
| Investments/Securities+ | $261,309,537 | $844,673,528 |
Sources: MRI Spring 2017 Base: Adults
*Participated in 3+ public activities in the past 12 months
**Subject to change
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2018 RATES
P4C Gross Open: $223,200
PBW Gross Open: $184,900
Better Living 2017 Calendar**
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