Better Living Rates
Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.
BH&G Better Living Reaches High Income Prospects
| BHG Better Living Audience (000) | % Comp | BHG Audience (000) | % Comp | |
|---|---|---|---|---|
| Adults | 9,879 | 100 | 33,016 | 100 |
| Women | 8,127 | 82 | 26,886 | 81 |
| Median Age | 55 Years | 54 Years | ||
| Median HHI | $88,939 | $69,088 | ||
| Own Home | 7,135 | 72 | 24,414 | 74 |
| Median Home Value | $356,895 | $230,227 | ||
| Influentials* | 690 | 7 | 2,957 | 8 |
| Employed | 5,610 | 57 | 17,959 | 54% |
| Children in HH | 3,759 | 38 | 12,994 | 39% |
Sources: MRI Spring 2018 Base: Adults
*Participated in 3+ public activities in the past 12 months
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2019 RATES
P4C Gross Open: $232,700
PBW Gross Open: $192,800
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