National Select Rates

NATIONAL SELECT RATES


National Select is an edition of Better Homes & Gardens that is delivered to 5 million of the magazine’s subscribers. Its readers reflect the BH&G full-run audience demographically and geographically. It covers all 50 states and includes the top 30 markets.

This edition provides advertisers with a lower out-of-pocket option to reach consumers across the country.

 

AUDIENCE MIRRORS FULL-RUN AT A LOWER COST TO ADVERTISERS

BHG NATIONAL SELECT AUDIENCE (000)

% COMP

BHG AUDIENCE (000)

% COMP

Adults25,253100%37,399100%
Women20,15980%29,99480%
Median Age51 Years52 Years
Median HHI$71,448$67,542
Own Home18,46173%27,30873%
Median Home Value$236,857$210,393
Influentials*2,0288%3,0138%
Employed14,37857%21,01356%
Children in HH9,83239%14,06838%

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2017 Rates

P4C Gross Open: $446,100
PBW Gross Open: $369,600

Sources: MRI Spring 2016, Base: Adults
*Participated in 3+ public activities in the past 12 months