National Select Rates

NATIONAL SELECT RATES


National Select is an edition of Better Homes & Gardens that is delivered to 5 million of the magazine’s subscribers. Its readers reflect the BH&G full-run audience demographically and geographically. It covers all 50 states and includes the top 30 markets.

This edition provides advertisers with a lower out-of-pocket option to reach consumers across the country.

 

AUDIENCE MIRRORS FULL-RUN AT A LOWER COST TO ADVERTISERS

BHG NATIONAL SELECT AUDIENCE (000)

% COMP

BHG AUDIENCE (000)

% COMP

Adults226,483100%337,864100%
Women21,24180%20,39580%
Median Age51.85 Years51.4 Years
Median HHI$70,758$67,489
Own Home19,28673%27,85474%
Median Home Value$255,871$225,250
Influentials*2,2298%2,9578%
Employed14,31754%20,53356%
Children in HH10,18038%14,03737%

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2018 Rates

P4C Gross Open: $465,100
PBW Gross Open: $385,300

Sources: MRI Spring 2017, Base: Adults
*Participated in 3+ public activities in the past 12 months