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Research – Adults MRI

ADULT READERS


DEMOGRAPHIC

(000)

% COMP

Adults37,864100
Women30,39580
Men7,46920
Adult Readers Per Copy5.00

AGE

18-347,66120
18-4917,58246
25-4915,29240
25-5418,94450
50+20,28154
Median Age51.85

HOUSEHOLD INCOME

$50,000+23,80863
$75,000+16,96945
$100,000+12,08032
Median HH Income$67,489

MARITAL STATUS

Married22,14459

HOME OWNERSHIP

Own Home27,85474
Median Home Value$225,250

EDUCATION/EMPLOYMENT

Att/Grad College+23,30360
Graduated College+10,97628
Employed20,53356
Dual Income Household10,52428

CHILDREN

Parent11,53730.8
Families (Married and Parent)8,32722
Any Child Under 1814,03737
Source: MRI Spring 2017, Base: Adults