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Research – Adults MRI

ADULT READERS


DEMOGRAPHIC

(000)

% COMP

Adults37,399100
Women29,99480
Men7,40520
Adult Readers Per Copy5.00

AGE

18-347,68821
18-4917,29846
25-4914,74139
25-5418,60450
50+20,10154
Median Age51.8

HOUSEHOLD INCOME

$50,000+23,60463
$75,000+16,65645
$100,000+11,42331
Median HH Income$67,542

MARITAL STATUS

Married21,99859

HOME OWNERSHIP

Own Home27,30873
Median Home Value$210,393

EDUCATION/EMPLOYMENT

Att/Grad College+22,47260
Graduated College+10,52328
Employed21,01356
Dual Income Household10,52428

CHILDREN

Parent11,72331
Families (Married and Parent)8,23822
Any Child Under 1814,06838
Source: MRI Spring 2016, Base: Adults