BHG.com Users
DEMOGRAPHIC | % COMP |
|---|---|
| Women | 70 |
| Adults w/ Kids <18 | 37 |
| Women w/ Kids <18 | 26 |
AGE | % COMP |
| Adults 18-49 | 42 |
| Adults 25-54 | 48 |
| Adults 35-54 | 36 |
| Women 18-49 | 29 |
| Women 25-54 | 34 |
| Women 35-54 | 26 |
| Adults Median Age | 52.8 |
HOUSEHOLD | % COMP |
| Adults Median HHI | $86,947 |
| Homeowner | 69% |
Source: MRI comScore Multiplatform Fusion, December 2016
AVERAGE MONTHLY TRAFFIC | |
|---|---|
| Total Digital unique view | 11,998,000 |
| Total Views | 75 million |
| Average mins per visit | 2.0 |
| Percent Desktop/mobile | 43%/57% |