BHG.com Users
| DEMOGRAPHIC | % COMP |
|---|---|
| Women | 75 |
| Adults w/ Kids <18 | 36 |
| Women w/ Kids <18 | 28 |
| AGE | % COMP |
| Adults 18-49 | 43 |
| Adults 25-54 | 47 |
| Adults 35-54 | 37 |
| Women 18-49 | 31 |
| Women 25-54 | 35 |
| Women 35-54 | 26 |
| Adults Median Age | 53.5 |
| HOUSEHOLD | % COMP |
| Adults Median HHI | $79,572 |
| Homeowner | 70% |
| AVERAGE MONTHLY TRAFFIC | |
| Total Digital unique view | 9,482,000 |
| Total Views | 41 million |
| Average mins per visit | 2.3 |
| Percent Desktop/mobile | 44%/56% |
Demo: comScore, November 2017 – April 2018
Household: comScore 2018
Traffic: comScore Multiplatform, November 2016