National Select – Adults

NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC

(000)

% COMP

Adults26,483100
Women21,24180
Men5,24220

AGE

18-345,23520
18-4912,33947
25-4910,78141
25-5413,46751
50+14,14453
Median Age51.4

HOUSEHOLD INCOME

$50,000+17,30365
$75,000+12,48947
$100,000+9,08734
Median HH Income$70,758

MARITAL STATUS

Married15,84860

HOME OWNERSHIP

Own Home19,28673
Median Home Value$225,871

EDUCATION/EMPLOYMENT

Att/Grad College+16,58663
Graduated College+8,06230
Employed14,31754

CHILDREN

Parent832932
Families (Married and Parent)6,27524
Any Child Under 1810,18038
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2018 Rates

P4C Gross Open: $465,100
PBW Gross Open: $385,300

Source: MRI Spring 2017, Base: Adults