NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults22,136100
Women17,98281
Men4,15419
AGE
18-344,63221
18-499,33442
25-497,87136
25-5410,20946
50+12,80358
Median Age51.4
HOUSEHOLD INCOME
$50,000+14,62566
$75,000+11,03550
$100,000+7,93436
Median HH Income$74,758
MARITAL STATUS
Married12,79558
HOME OWNERSHIP
Own Home16,09973
Median Home Value$225,289
EDUCATION/EMPLOYMENT
Att/Grad College+14,17863
Employed12,08955
CHILDREN
Parent6,57730
Families (Married and Parent)4,87322
Any Child Under 188,56639
Download PDF

2019 Rates

P4C Gross Open: $484,900
PBW Gross Open: $401,700

Source: MRI Spring 2018, Base: Adults