National Select – Adults

NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC

(000)

% COMP

Adults25,253100
Women20,15980
Men5,09420

AGE

18-345,29721
18-4911,91547
25-4910,15740
25-5412,71850
50+13,33853
Median Age51.4

HOUSEHOLD INCOME

$50,000+16,63466
$75,000+11,94347
$100,000+8,29533
Median HH Income$71,448

MARITAL STATUS

Married14,57158

HOME OWNERSHIP

Own Home18,46173
Median Home Value$236,857

EDUCATION/EMPLOYMENT

Att/Grad College+15,68462
Graduated College+7,64630
Employed14,37857

CHILDREN

Parent8,18232
Families (Married and Parent)5,71823
Any Child Under 189,83239
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2017 Rates

P4C Gross Open: $446,100
PBW Gross Open: $369,600

Source: MRI Spring 2016, Base: Adults