Tablet Demographics

TABLET USERS


DEMOGRAPHIC

% COMP

Women88
Men11

AGE

% COMP

18-3414
35-5433
55+45
Median Age50.1

HOUSEHOLD INCOME

Median HHI Income89,820

CHILDREN

% COMP

Any Child Under 1823

CIRCULATION

Total Distribution160,190

READERSHIP

Total Number of Tablet Readers per Issue8,933
Total number of sessions per Issue27,984

ENGAGEMENT

Total Amount of Time Spent per Reader per Issue28:15
Average Number of Sessions per Reader per Issue3.13
Sources: Better Homes and Gardens’ Active Tablet Subscribers, Once a year.
MPA Consumer Mktg/Digital newstand partner 2015 circulation reports, includes all newsstands