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Better Living: Adult Readers

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Demographic

(000)

% Comp

Adults10,720100%
Women8,87082.7
Men1,84917.2

Age

18-342,16920.2
18-495,09947.6
25-494,30540.2
35-492,93027.3
25-545,50851.4
50+5,62152.4
Median Age51.08

Household Income

$50,000+7,72172.0
$60,000+7,05965.8
$75,000+5,85654.6
$100,000+4,37240.8
Median HH Income$83,364

Household Net Worth

$500,000+4,04637.7
Median HH Net Worth$375,733

Marital Status

Married6,76363.1

Home Ownership

Own Home7,82173.0
Median Home Value$339,094

Education/Employment

Att/Grad College+7,64271.3
Graduated College+4,26639.8
Employed6,47960.4

Children

Parent3,89936.4
Families (Married and Parent)3,12529.2
Any Child Under 184,61543.1

Influentials

3+ Public Activities8858.3
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2015 RATES

P4C Gross Open: $197,000
PBW Gross Open: $163,300

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Source: MRI Fall 2014, Base: Adults
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