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Better Living: Women Readers

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Demographic

(000)

% Comp

Women8,870100%

Age

18-341,76919.9
18-494,25247.9
25-493,63941.0
35-492,48328.0
25-544,63252.2
50+4,61852.1
Median Age50.92

Household Income

$50,000+6,42672.4
$60,000+5,87566.2
$75,000+4,86054.8
$100,000+3,62840.9
Median HH Income$83,613

Household Net Worth

$500,000+3,30937.3
Median HH Net Worth$375,340

Marital Status

Married5,58963.0

Home Ownership

Own Home6,42872.5
Median Home Value$339,164

Education/Employment

Att/Grad College+6,21270.0
Graduated College+3,46839.1
Employed5,22658.9

Children

Parent3,25436.7
Families (Married and Parent)2,57029.0
Any Child Under 183,87743.7

Influentials

3+ Public Activities6817.7
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2015 Rates

P4C Gross Open: $197,000
PBW Gross Open: $163,300

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Source: MRI Fall 2014, Base: Women
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