RESEARCH
ADULT READERS
| DEMOGRAPHIC | (000) | % COMP |
|---|---|---|
| Adults | 25,096 | 100 |
| Women | 19,359 | 77.1 |
| Men | 5,737 | 22.9 |
| Adult Readers Per Copy | 3.37 | |
| AGE | ||
| 18-34 | 5,143 | 20.5 |
| 18-49 | 10,540 | 42 |
| 25-49 | 8,752 | 34.9 |
| 25-54 | 10,840 | 43.2 |
| 50+ | 14,556 | 58 |
| Median Age | 54.8 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 16,493 | 65.7 |
| $75,000+ | 12,105 | 48.2 |
| $100,000+ | 8,661 | 34.5 |
| Median HH Income | $72,324 | |
| MARITAL STATUS | ||
| Married | 13,938 | 55.5 |
| HOME OWNERSHIP | ||
| Own Home | 18,434 | 73.5 |
| Median Home Value | $260,077 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 15,724 | 62.7 |
| Graduated College+ | 7,943 | 31.7 |
| Employed | 12,604 | 50.2 |
| CHILDREN | ||
| Parent | 6,376 | 25.4 |
| Families (Married and Parent) | 4,465 | 17.8 |
| Any Child Under 6 | 3,919 | 15.6 |
| Any Child 7-17 | 6,419 | 25.6 |
Source: MRI Doublebase 2022, Base: Adults
WOMEN READERS
| 17.1 | (000) | % COMP |
|---|---|---|
| Women | 19,359 | 100 |
| Readers Per Copy | 2.61 | |
| AGE | ||
| 18-34 | 3,808 | 19.7 |
| 18-49 | 7,852 | 40.6 |
| 25-49 | 6,499 | 33.6 |
| 25-54 | 8,114 | 41.9 |
| 50+ | 11,507 | 59.4 |
| Median Age | 55.5 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 12,671 | 65.5 |
| $75,000+ | 9,238 | 47.7 |
| $100,000+ | 6,580 | 34 |
| Median HH Income | $71,540 | |
| MARITAL STATUS | ||
| Married | 10,567 | 54.6 |
| HOME OWNERSHIP | ||
| Own Home | 14,279 | 73.8 |
| Median Home Value | $257,723 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 12,413 | 64 |
| Graduated College+ | 6,253 | 32.3 |
| Employed | 9,118 | 47 |
| CHILDREN | ||
| Parent | 4,814 | 24.9 |
| Families (Married and Parent) | 3,304 | 17.1 |
| Any Child Under 6 | 2,877 | 14.9 |
| Any Child 7-17 | 4,838 | 25 |
Source: MRI Doublebase 2022, Base: Women
BHG.com Users
| DEMOGRAPHIC | % COMP |
|---|---|
| Women | 81 |
| Men | 19 |
| AGE | % COMP |
| Adults 18-49 | 40 |
| Adults 25-54 | 45 |
| Adults 35-54 | 33 |
| Women 18-49 | 30 |
| Women 25-54 | 33 |
| Women 35-54 | 24 |
| Adults Median Age | 55.57 |
| HOUSEHOLD | % COMP |
| HH Income $75K+ | 56 |
| AVERAGE MONTHLY TRAFFIC | |
| Total Digital Unique Views | 10MM |
| Total Views | 71MM |
| Average Mins Per Visit | 31 |
Demo and Traffic Source: comScore, November 2021