2020 Closing Dates


ISSUESPACE/MATERIAL CLOSING DATE*ON-SALE DATE
January10.15.1912.13.19
February 11.15.1901.10.20
March 12.16.1902.14.20
April01.15.2003.13.20
May02.14.2004.10.20
June03.16.2005.15.20
July04.15.2006.12.20
August05.15.2007.10.20
September06.15.2008.14.20
October07.15.2009.11.20
November08.14.2010.16.20
December09.15.2011.13.20

*Insertion orders and materials due date for National, Regional and Direct Response.
Note: Insertion orders for cover positions due one month prior to issue’s closing date.
Test Markets: Insertion orders due the 10th of the third month preceding date of issue.

Travel Brochures & Co-op’s: Insertion orders and materials due the 8th of the third month preceding date of issue.
Subject to change.

2020 National Rates


Effective January 2020 Issue

Ratebase: 7,600,000

4-COLOR
Page$709,800
2⁄3 Page (vertical)$562,300
1/2-page (digest) $462,700
1⁄3 Page$343,300
BLACK & WHITE
Page$587,000
2/3-page (vertical) $447,200
1/2-page (digest) $370,200
1/3-page $244,800
COVERS
2nd Cover$887,300
3rd Cover$851,800
4th Cover$1,029,500

National Edition Information

  • All rates are gross
  • No premium for standard bleed units
  • Special units and inserts—rates on request
  • 2 color production—contact your representative for availability and cost if a special ink or 2-color process is required
  • Publisher will treat all position stipulations on insertion orders as requests

Circulation Guarantee

The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited twelve (12)-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.

2020 Regional: Marketing Areas


CIRCULATION

CIRCULATION
Albany29,500
Atlanta55,600
Augusta, GA238,000 (state buy)
Baltimore38,300
Birmingham/Montgomery82,500 (Birmingham only)
Boise35,800 (state buy)
Boston109,800
Buffalo35,800
Charlotte274,300 (state buy)
Chicago155,100
Cincinnati70,000
Cleveland105,500
Columbia/Charleston, SC126,800 (state buy)
Columbia/Springfield, MO127,500 (state buy)
Columbus60,400
Dallas/Ft. Worth147,900 (Dallas only)
Dayton/Toledo306,700 (state buy)
Denver24,700 (includes Boulder)
Des Moines79,600 (state buy)
Detroit107,500
Flint/Saginaw246,800 (state buy)
Grand Rapids/Lansing246,800 (state buy)
Hartford/New Haven312,900 (state buy)
Houston128,800
Indianapolis14,800
Jackson, MS65,200 (state buy)
Jacksonville/Tallahassee387,500 (state buy)
Kansas City127,500 (state buy)
Knoxville221,200 (state buy)
Las Vegas54,200 (state buy)
Little Rock70,600 (state buy)
Los Angeles261,200 (includes Bakersfield)
Louisville/Lexington117,100 (state buy)
Memphis57,300
Miami113,600
Milwaukee/Madison/Green Bay18,900 (Milwaukee only)
Minneapolis/St. Paul40,000 (Minneapolis only)
Nashville69,700
New Orleans100,300 (state buy)
New York412,200 (state buy)
Oklahoma City/Tulsa97,300 (state buy)
Omaha54,700 (state buy)
Orlando65,200
Peoria231,600 (state buy)
Philadelphia294,600
Phoenix36,500 (includes Scottsdale)
Pittsburgh107,300
Portland, OR100,900 (state buy)
Providence23,800 (state buy)
Raleigh120,900
Rochester/Syracuse412,200 (state buy)
Sacramento90,600
San Diego72,900
St. Louis82,600
Salt Lake City27,500
San Antonio/Amarillo96,100 (San Antonio only)
San Francisco/Oakland154,500 (includes Fresno)
Santa Fe41,700 (state buy)
Seattle/Tacoma/Spokane127,700 (state buy)
Tampa99,200
Washington, D.C.120,800
Wichita33,900


62 TOP MARKETS

NEW ENGLAND
Maine34,200
New Hampshire32,500
Vermont14,700
Massachusetts128,600
Rhode Island23,800
Connecticut 86,600
TOTAL320,400
MID ATLANTIC
New York State 283,700
New Jersey157,800
Pennsylvania300,900
Delaware25,100
Maryland82,000
District of Columbia (+S.C. 206-209,220-227)120,800
TOTAL970,300
EAST NORTH CENTRAL
Ohio (+S.C. 410,470)306,700
Indiana (-S.C. 463,464,470,471)157,400
Illinois (+S.C. 463,464, -S.C. 612,620,622)231,600
Michigan (-S.C. 498,499)246,800
Wisconsin (-S.C. 540,+498,499)150,100
TOTAL1,092,600
WEST NORTH CENTRAL
Minnesota (+S.C. 540)127,500
Iowa (+S.C. 612,-515,516)79,600
Missouri (+S.C. 620,622;-640,641,644-647,653)127,500
North Dakota/South Dakota 42,700
Nebraska (+S.C. 515,516)54,700
Kansas (+S.C. 640,641,644-647,653)107,300
TOTAL539,300
SOUTH ATLANTIC
Virginia/West Virginia (-S.C. 220-227)180,800
North Carolina274,300
South Carolina126,800
Georgia238,000
Florida387,500
TOTAL1,207,400

EAST SOUTH CENTRAL
Kentucky (+S.C. 471, -S.C. 410)117,100
Tennessee (+S.C. 386,723,724)221,200
Alabama134,800
Mississippi (-S.C. 386)65,200
TOTAL538,300
WEST SOUTH CENTRAL
Arkansas (-S.C. 723,724)70,600
Louisiana100,300
Oklahoma97,300
Texas559,100
TOTAL827,300
MOUNTAIN
Montana/Wyoming39,300
Idaho35,800
Colorado59,000
New Mexico41,700
Arizona128,600
Utah58,900
Nevada54,200
TOTAL417,500
PACIFIC
Alaska11,500
Washington (-S.C. 986)127,700
Oregon (+S.C. 986)100,900
California 628,400
Hawaii 20,600
TOTAL889,100
U.S. TOTAL6,802,200**

Top markets may be purchased singularly, in combination with each other or in combination with state markets or segments of state markets.
*S.C. – Sectional centers as defined by the U.S. postal service. **U.S. total does not include Canada, foreign circulation, or digital.

Better Living Rates


Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.

BH&G Better Living Reaches High Income Prospects

BHG Better Living Audience (000)% CompBHG Audience (000)% Comp
Adults8,34010032,145100
Women6,4857825,86080
Median Age54 Years54 Years
Median HHI$88,820$68,721
Own Home5,8987123,05272
Median Home Value$391,632$250,070
Influentials*6968
Employed4,6205517,91756
Children in HH2,5743311,42136

Sources: MRI Spring 2019 Base: Adults
*Participated in 3+ public activities in the past 12 months

Download PDF

2020 RATES

P4C Gross Open: $242,600
PBW Gross Open: $201,000

MARKETS 

ARIZONA 

CALIFORNIA 

COLORADO 

CONNECTICUT 

DELAWARE 

FLORIDA 

GEORGIA 

HAWAII 

ILLINOIS 

INDIANA 

KANSAS 

MARYLAND 

MASSACHUSETTS 

MICHIGAN 

MINNESOTA 

NEVADA 

NEW HAMPSHIRE 

NEW JERSEY 

NEW MEXICO 

NEW YORK 

NORTH CAROLINA 

PHILADELPHIA 

TEXAS 

UTAH 

WASHINGTON 

WASHINGTON D.C. 

WISCONSIN 

2020 General Conditions


MEREDITH CORPORATION | PRINT ADVERTISING TERMS & CONDITIONS

The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Better Homes & Gardens magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.bhgmarketing.com. For Publisher’s Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.

AGENCY COMMISSION AND PAYMENT

1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement.

2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.

3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.

4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.

5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.

6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges.

7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space.

CANCELLATION AND CHANGES

1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.

2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.

3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.

CIRCULATION GUARANTEE

The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported print circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised product or service. In the event the audited six (6)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.

PUBLISHER’S LIABILITY

1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears.

3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

 MISCELLANEOUS

1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states orsubdivisions thereof.

2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims.

3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.

4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.

5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent.

6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.

 ADDITIONAL COPY AND CONTRACT REGULATIONS

1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.

2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.

3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher.

4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate.

5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earned discounts.

 REBATES AND SHORTRATES

Publisher shall rebate advertiser if advertiser achieves a higher incentive level, and therefore a lower price, for its advertising schedule, if the publisher had previously invoiced the advertiser, and advertiser had paid those invoices, based on a lower incentive level. If, on the other hand, advertiser fails to achieve an incentive level for which it was already being billed, in the course of the advertiser’s buy-year, then publisher will short-rate the advertiser to cover the pricing differential between the billed rates and the rates corresponding to the highest level actually achieved.

 

Mechanical Requirements