2019 Closing Dates


ISSUESPACE/MATERIAL CLOSING DATE*ON-SALE DATE
January10.15.1812.14.18
February 11.15.1801.11.19
March 12.14.1802.15.19
April01.15.1903.15.19
May02.15.1904.12.19
June03.15.1905.17.19
July04.15.1906.14.19
August05.15.1907.12.19
September06.14.1908.16.19
October07.15.1909.13.19
November08.15.1910.11.19
December09.16.1911.15.19

*Insertion orders and materials due date for National, Regional and Direct Response.
Note: Insertion orders for cover positions due one month prior to issue’s closing date.
Test Markets: Insertion orders due the 10th of the third month preceding date of issue.

Travel Brochures & Co-op’s: Insertion orders and materials due the 8th of the third month preceding date of issue.
Subject to change.

2019 National Rates


Effective January 2018 Issue

Ratebase: 7,600,000

4-COLOR
Page$680,900
2⁄3 Page (vertical)$539,400
1/2-page (digest) $443,800
1⁄3 Page$329,300
BLACK & WHITE
Page$563,100
2/3-page (vertical) $429,000
1/2-page (digest) $355,100
1/3-page $234,800
COVERS
2nd Cover$851,100
3rd Cover$817,100
4th Cover$987,500

National Edition Information

  • All rates are gross
  • No premium for standard bleed units
  • Special units and inserts—rates on request
  • 2 color production—contact your representative for availability and cost if a special ink or 2-color process is required
  • Publisher will treat all position stipulations on insertion orders as requests

Circulation Guarantee

The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited twelve (12)-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.

2019 Regional: Marketing Areas


CIRCULATION

CIRCULATION
Albany31,300
Atlanta159,100
Augusta, GA80,000
Baltimore85,200 (state buy)
Birmingham/Montgomery131,100 (state buy)
Boise34,900 (state buy)
Boston136,900
Buffalo37,200
Charlotte152,700
Chicago202,900
Cincinnati72,400
Cleveland109,200
Columbia/Charleston, SC124,100
Columbia/Springfield, MO47,600
Columbus63,000
Dallas/Ft. Worth188,200
Dayton/Toledo74,500
Denver109,200 (state buy)
Des Moines88,300 (state buy)
Detroit114,600
Flint/Saginaw55,300
Grand Rapids/Lansing93,800
Hartford/New Haven63,400
Houston144,800
Indianapolis141,700 (state buy)
Jackson, MS61,500 (state buy)
Jacksonville/Tallahassee111,300
Kansas City77,800
Knoxville90,000
Las Vegas50,600 (state buy)
Little Rock70,100 (state buy)
Los Angeles251,900
Louisville/Lexington113,700
Memphis56,700
Miami121,700
Milwaukee/Madison/Green Bay162,900
Minneapolis/St. Paul136,500
Nashville68,600
New Orleans97,600 (state buy)
New York302,300
Oklahoma City/Tulsa95,200 (state buy)
Omaha58,100 (state buy)
Orlando65,000
Peoria88,500
Philadelphia276,800
Phoenix121,800
Pittsburgh114,600
Portland, OR101,100 (state buy)
Providence23,600 (state buy)
Raleigh120,400
Rochester/Syracuse78,100
Sacramento91,000
San Diego70,400
St. Louis90,200
Salt Lake City57,800
San Antonio/Amarillo190,900
San Francisco/Oakland157,300
Santa Fe39,500
Seattle/Tacoma/Spokane141,500
Tampa102,100
Washington, D.C.120,100
Wichita37,200


62 TOP MARKETS

NEW ENGLAND
Maine34,600
New Hampshire34,000
Vermont15,300
Massachusetts136,900
Rhode Island23,600
Connecticut 78,600
TOTAL323,000
MID ATLANTIC
New York State 318,200
New Jersey171,100
Pennsylvania311,500
Delaware24,300
Maryland85,200
District of Columbia (+S.C. 206-209,220-227)120,100
TOTAL1,030,400
EAST NORTH CENTRAL
Ohio (+S.C. 410,470)319,100
Indiana (-S.C. 463,464,470,471)141,700
Illinois (+S.C. 463,464, -S.C. 612,620,622)291,400
Michigan (-S.C. 498,499)263,700
Wisconsin (-S.C. 540,+498,499)162,900
TOTAL1,178,800
WEST NORTH CENTRAL
Minnesota (+S.C. 540)136,500
Iowa (+S.C. 612,-515,516)88,300
Missouri (+S.C. 620,622;-640,641,644-647,653)137,800
North Dakota/South Dakota 46,300
Nebraska (+S.C. 515,516)58,100
Kansas (+S.C. 640,641,644-647,653)115,000
TOTAL582,000
SOUTH ATLANTIC
Virginia/West Virginia (-S.C. 220-227)180,300
North Carolina273,100
South Carolina124,100
Georgia239,100
Florida400,100
TOTAL1,216,700

EAST SOUTH CENTRAL
Kentucky (+S.C. 471, -S.C. 410)113,700
Tennessee (+S.C. 386,723,724)215,300
Alabama131,100
Mississippi (-S.C. 386)61,500
TOTAL521,600
WEST SOUTH CENTRAL
Arkansas (-S.C. 723,724)70,100
Louisiana97,600
Oklahoma95,200
Texas523,900
TOTAL786,800
MOUNTAIN
Montana/Wyoming40,500
Idaho34,900
Colorado109,200
New Mexico39,500
Arizona121,800
Utah57,800
Nevada50,600
TOTAL454,300
PACIFIC
Alaska11,400
Washington (-S.C. 986)141,500
Oregon (+S.C. 986)101,100
California see breakout below
N. California248,300
S. California372,300
Hawaii 19,400
TOTAL894,000
U.S. TOTAL6,987,600**

Top markets may be purchased singularly, in combination with each other or in combination with state markets or segments of state markets.
*S.C. – Sectional centers as defined by the U.S. postal service. **U.S. total does not include Canada, foreign circulation, or digital.

Better Living Rates


Better Living is a section within Better Homes & Gardens that has exclusive, highly relevant lifestyle editorial that feeds readers’ passions for home and living well. Better Living is delivered to 2 million upper income, high home value BH&G subscribers.

BH&G Better Living Reaches High Income Prospects

BHG Better Living Audience (000)% CompBHG Audience (000)% Comp
Adults9,87910033,016100
Women8,1278226,88681
Median Age55 Years54 Years
Median HHI$88,939$69,088
Own Home7,1357224,41474
Median Home Value$356,895$230,227
Influentials*69072,9578
Employed5,6105717,95954%
Children in HH3,7593812,99439%

Sources: MRI Spring 2018 Base: Adults
*Participated in 3+ public activities in the past 12 months

Download PDF

2019 RATES

P4C Gross Open: $232,700
PBW Gross Open: $192,800

MARKETS 

ARIZONA 

CALIFORNIA 

COLORADO 

CONNECTICUT 

DELAWARE 

FLORIDA 

GEORGIA 

HAWAII 

ILLINOIS 

INDIANA 

KANSAS 

MARYLAND 

MASSACHUSETTS 

MICHIGAN 

MINNESOTA 

NEVADA 

NEW HAMPSHIRE 

NEW JERSEY 

NEW MEXICO 

NEW YORK 

NORTH CAROLINA 

PHILADELPHIA 

TEXAS 

UTAH 

WASHINGTON 

WASHINGTON D.C. 

WISCONSIN 

2019 General Conditions


MEREDITH CORPORATION | PRINT ADVERTISING TERMS & CONDITIONS

The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S.
print edition of Better Homes & Gardens magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.bhgmarketing.wpengine.com. For Publisher’s Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.  

AGENCY COMMISSION AND PAYMENT

1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement.

2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment. 

3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become
null and void and the full advertising rate shall apply.  

4. Agency commission (or equivalent):  fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.

5. Invoices are rendered on or about the on-sale date of the Magazine.  Payments are due within thirty (30) days after the billing date,
with the following exceptions.  For all advertising not placed through a recognized agent, payments at rate card rates must be received
no later than the issue closing date.  Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date.  All payments must be in United States currency.

6. No agency commission is payable, and Publisher will not grant any discounts, on production charges.  Any discounts received by advertiser on ad space charges may not be applied to production charges.

7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space.

CANCELLATION AND CHANGES

1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted.  In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.

2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date.  Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date.  Cancellation of orders for special advertising units printed in the Magazine, such as booklets
and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date.  In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.

3. The conditions of advertising in the Magazine are subject to change without notice.  Publisher will announce ad rate changes thirty
(30) days prior to the closing date of the issue in which the new rates take effect.  Orders for subsequent issues will be accepted at the then-prevailing rates. 

CIRCULATION GUARANTEE

The Magazine is a member of the Alliance for Audited Media (AAM).  The following rate base guarantee is based on the AAM’s reported print circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which advertising is placed.  Publisher guarantees print circulation to national advertisers by brand of advertised product or service.  In the event the audited six
(6)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall.  Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 6-month average.  Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.  

PUBLISHER’S LIABILITY

1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond
Publisher’s control.  

2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it.  Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for
any error in key numbers.  PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS.  Publisher
will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears.

3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad
space affected by the error.  In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

Mechanical Requirements