RESEARCH

ADULT READERS

DEMOGRAPHIC	(000)	% COMP
Adults	32,145	100
Women	25,860	80
Men	6,286	20
Adult Readers Per Copy	4.3
AGE
18-34	7,158	22
18-49	13,853	43
25-49	11,298	35
25-54	14,380	45
50+	18,292	57
Median Age	53.60
HOUSEHOLD INCOME
$50,000+	21,001	65
$75,000+	14,520	45
$100,000+	10,213	32
Median HH Income	$68,721
MARITAL STATUS
Married	18,475	58
HOME OWNERSHIP
Own Home	23,052	72
Median Home Value	$250,070
EDUCATION/EMPLOYMENT
Att/Grad College+	20,258	63
Graduated College+	9,719	30
Employed	17,917	56
Dual Income Household	8,319	26
CHILDREN
Parent	9,058	28
Families (Married and Parent)	6,416	20
Any Child Under 18	11,421	36

Source: MRI Spring 2019, Base: Adults

WOMEN READERS

DEMOGRAPHIC	(000)	% COMP
Women	25,860	100
Readers Per Copy	3.47
AGE
18-34	5,582	22
18-49	10,976	42
25-49	8,996	35
25-54	11,496	45
50+	14,884	58
Median Age	53.9
HOUSEHOLD INCOME
$50,000+	16,462	64
$75,000+	11,631	45
$100,000+	8,147	32
Median HH Income	$67,594
MARITAL STATUS
Married	14,589	56
HOME OWNERSHIP
Own Home	18,737	73
Median Home Value	$249,015
EDUCATION/EMPLOYMENT
Att/Grad College+	16,178	63
Graduated College+	7,823	30
Employed	14,135	55
CHILDREN
Parent	7,413	29
Families (Married and Parent)	4,994	19
Any Child Under 18	9,249	36

Source: MRI Spring 2019, Base: Women

NATIONAL SELECT: ADULT READERS

DEMOGRAPHIC	(000)	% COMP
Adults	21,278	100
Women	17,256	81
Men	4,022	19
AGE
18-34	4,529	21
18-49	9,077	43
25-49	7,503	35
25-54	9,576	45
50+	12,201	57
Median Age	53.7
HOUSEHOLD INCOME
$50,000+	14,224	67
$75,000+	10,127	48
$100,000+	7,299	34
Median HH Income	$71,764
MARITAL STATUS
Married	12,310	58
HOME OWNERSHIP
Own Home	15,185	71
Median Home Value	$275,281
EDUCATION/EMPLOYMENT
Att/Grad College+	13,564	64
Employed	11,811	55
CHILDREN
Parent	5,987	28
Families (Married and Parent)	4,201	20
Any Child Under 18	7,549	36

2020 Rates

P4C Gross Open: $505,500
PBW Gross Open: $418,800

Source: MRI Spring 2019, Base: Adults

NATIONAL SELECT: WOMEN READERS

DEMOGRAPHIC	(000)	% COMP
Women	17,256	100
AGE
18-34	3,528	20
18-49	7,158	42
25-49	6,029	35
25-54	7,735	45
50+	10,098	59
Median Age	54.31
HOUSEHOLD INCOME
$50,000+	11,228	65
$75,000+	8,130	47
$100,000+	5,834	34
Median HH Income	$70,634
MARITAL STATUS
Married	9,778	57
HOME OWNERSHIP
Own Home	12,413	72
Median Home Value	$273,522
EDUCATION/EMPLOYMENT
Att/Grad College+	10,851	63
Employed	9,415	55
CHILDREN
Parent	4,867	28
Families (Married and Parent)	3,202	19
Any Child Under 18	6,100	35

2020 Rates

P4C Gross Open: $505,500
PBW Gross Open: $418,800

Source: MRI Spring 2019, Base: Women

BHG.com Users

DEMOGRAPHIC	% COMP
Women	77
Adults w/ Kids <18	37
Women w/ Kids <18	29
AGE	% COMP
Adults 18-49	44
Adults 25-54	49
Adults 35-54	35
Women 18-49	33
Women 25-54	37
Women 35-54	27
Adults Median Age	52.7
HOUSEHOLD	% COMP
Adults Median HHI	$78,117
AVERAGE MONTHLY TRAFFIC
Total Digital Unique Views	9,439,000
Total Views	41 million
Average Mins Per Visit	3.1
Pages Per Visitor	5.7
Percent Desktop/Mobile	28%/72%

Demo: comScore, December 2018
Traffic: comScore, December 2018 and August 2019