ADULT READERS
| DEMOGRAPHIC | (000) | % COMP |
|---|---|---|
| Adults | 30,756 | 100 |
| Women | 24,641 | 80 |
| Men | 6,115 | 20 |
| Adult Readers Per Copy | 3.74 | |
| AGE | ||
| 18-34 | 6,341 | 21 |
| 18-49 | 12,901 | 42 |
| 25-49 | 10,775 | 35 |
| 25-54 | 13,567 | 44 |
| 50+ | 17,855 | 58 |
| Median Age | 54.44 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 20,052 | 65 |
| $75,000+ | 14,223 | 46 |
| $100,000+ | 10,196 | 33 |
| Median HH Income | $69,762 | |
| MARITAL STATUS | ||
| Married | 17,633 | 57 |
| HOME OWNERSHIP | ||
| Own Home | 22,060 | 72 |
| Median Home Value | $247,160 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 19,686 | 64 |
| Graduated College+ | 9,564 | 31 |
| Employed | 16,628 | 54 |
| CHILDREN | ||
| Parent | 8,756 | 29 |
| Families (Married and Parent) | 6,124 | 20 |
| Any Child Under 18 | 10,859 | 35 |
Source: MRI Doublebase 2020, Base: Adults
WOMEN READERS
| DEMOGRAPHIC | (000) | % COMP |
|---|---|---|
| Women | 24,641 | 100 |
| Readers Per Copy | 3.75 | |
| AGE | ||
| 18-34 | 4,813 | 20 |
| 18-49 | 10,067 | 41 |
| 25-49 | 8,437 | 34 |
| 25-54 | 10,748 | 44 |
| 50+ | 14,573 | 59 |
| Median Age | 54 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 15,695 | 64 |
| $75,000+ | 11,198 | 45 |
| $100,000+ | 7,949 | 32 |
| Median HH Income | $68,409 | |
| MARITAL STATUS | ||
| Married | 13,887 | 56 |
| HOME OWNERSHIP | ||
| Own Home | 17,749 | 72 |
| Median Home Value | $246,338 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 15,737 | 64 |
| Graduated College+ | 7,703 | 31 |
| Employed | 12,957 | 53 |
| CHILDREN | ||
| Parent | 7,139 | 29 |
| Families (Married and Parent) | 4,766 | 19 |
| Any Child Under 18 | 8,732 | 35 |
Source: MRI Doublebase 2020, Base: Women
NATIONAL SELECT: ADULT READERS
| DEMOGRAPHIC | (000) | % COMP |
|---|---|---|
| Adults | 20,740 | 100 |
| Women | 16,585 | 80 |
| Men | 4,155 | 20 |
| AGE | ||
| 18-34 | 4,041 | 20 |
| 18-49 | 8,514 | 41 |
| 25-49 | 7,142 | 34 |
| 25-54 | 9,016 | 44 |
| 50+ | 12,226 | 59 |
| Median Age | 54.95 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 13,837 | 67 |
| $75,000+ | 10,068 | 49 |
| $100,000+ | 7,403 | 36 |
| Median HH Income | $72,934 | |
| MARITAL STATUS | ||
| Married | 12,007 | 58 |
| HOME OWNERSHIP | ||
| Own Home | 14,817 | 71 |
| Median Home Value | $271,902 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 13,338 | 64 |
| Employed | 11,061 | 53 |
| CHILDREN | ||
| Parent | 5,769 | 28 |
| Families (Married and Parent) | 4,019 | 19 |
Download PDF
2021 Rates
P4C Gross Open: $520,700
PBW Gross Open: $431,400
Source: MRI Doublebase 2020, Base: Adults
NATIONAL SELECT: WOMEN READERS
| DEMOGRAPHIC | (000) | % COMP |
|---|---|---|
| Women | 16,585 | 100 |
| AGE | ||
| 18-34 | 3,056 | 18 |
| 18-49 | 6,608 | 40 |
| 25-49 | 5,608 | 34 |
| 25-54 | 7,151 | 43 |
| 50+ | 9,978 | 60 |
| Median Age | 55.38 | |
| HOUSEHOLD INCOME | ||
| $50,000+ | 10,389 | 65 |
| $75,000+ | 7,906 | 48 |
| $100,000+ | 5,766 | 35 |
| Median HH Income | $71,625 | |
| MARITAL STATUS | ||
| Married | 9,403 | 57 |
| HOME OWNERSHIP | ||
| Own Home | 11,888 | 72 |
| Median Home Value | $271,159 | |
| EDUCATION/EMPLOYMENT | ||
| Att/Grad College+ | 10,621 | 64 |
| Employed | 8,593 | 52 |
| CHILDREN | ||
| Parent | 4,637 | 28 |
| Families (Married and Parent) | 3,061 | 19 |
Download PDF
2021 Rates
P4C Gross Open: $520,700
PBW Gross Open: $431,400
Source: MRI Doublebase 2020, Base: Women
BHG.com Users
| DEMOGRAPHIC | % COMP |
|---|---|
| Women | 80 |
| Men | 20 |
| AGE | % COMP |
| Adults 18-49 | 35 |
| Adults 25-54 | 45 |
| Adults 35-54 | 31 |
| Women 18-49 | 27 |
| Women 25-54 | 35 |
| Women 35-54 | 25 |
| Adults Median Age | 56 |
| HOUSEHOLD | % COMP |
| HH Income $75K+ | 32% |
| AVERAGE MONTHLY TRAFFIC | |
| Total Digital Unique Views | 7.9MM |
| Total Views | 28.9MM |
| Average Mins Per Visit | 3 |
| Pages Per Visit | 3.7 |
Demo and Traffic Source: comScore, September 2020