ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults35,393100
Women28,62981
Men6,76419
Adult Readers Per Copy4.7
AGE
18-347,15620
18-4915,76945
25-4913,51538
25-5417,11948
50+19,62455
Median Age52.67
HOUSEHOLD INCOME
$50,000+22,45764
$75,000+16,11046
$100,000+11,41032
Median HH Income$68,642
MARITAL STATUS
Married20,56358
HOME OWNERSHIP
Own Home26,17174
Median Home Value$228,256
EDUCATION/EMPLOYMENT
Att/Grad College+21,90662
Graduated College+10,39229
Employed19,30855
Dual Income Household9,40827
CHILDREN
Parent10,75730
Families (Married and Parent)7,84622
Any Child Under 1813,46438

Source: MRI Doublebase 2018, Base: Adults

WOMEN READERS


DEMOGRAPHIC (000) % COMP
Women28,629100
Readers Per Copy3.82
AGE
18-345,70420
18-4912,67144
25-4910,93038
25-5413,85348
50+15,95956
Median Age52.8
HOUSEHOLD INCOME
$50,000+17,76962
$75,000+12,82145
$100,000+8,98831
Median HH Income$67,103
MARITAL STATUS
Married16,13456
HOME OWNERSHIP
Own Home21,02173
Median Home Value$229,107
EDUCATION/EMPLOYMENT
Att/Grad College+17,86662
Graduated College+8,43630
Employed15,23753
CHILDREN
Parent8,91531
Families (Married and Parent)6,26722
Any Child Under 1811,08639

Source: MRI Doublebase 2018, Base: Women

NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults22,136100
Women17,98281
Men4,15419
AGE
18-344,63221
18-499,33442
25-497,87136
25-5410,20946
50+12,80358
Median Age51.4
HOUSEHOLD INCOME
$50,000+14,62566
$75,000+11,03550
$100,000+7,93436
Median HH Income$74,758
MARITAL STATUS
Married12,79558
HOME OWNERSHIP
Own Home16,09973
Median Home Value$225,289
EDUCATION/EMPLOYMENT
Att/Grad College+14,17863
Employed12,08955
CHILDREN
Parent6,57730
Families (Married and Parent)4,87322
Any Child Under 188,56639
Download PDF

2019 Rates

P4C Gross Open: $484,900
PBW Gross Open: $401,700

Source: MRI Spring 2018, Base: Adults

NATIONAL SELECT: WOMEN READERS


DEMOGRAPHIC(000)% COMP
Women17,982100%
AGE
18-343,87722
18-497,66243
25-496,46536
25-548,30546
50+10,32057
Median Age53.61
HOUSEHOLD INCOME
$50,000+11,69765
$75,000+8,85849
$100,000+6,35335
Median HH Income$73,750
MARITAL STATUS
Married9,85655
HOME OWNERSHIP
Own Home12,99272
Median Home Value$257,621
EDUCATION/EMPLOYMENT
Att/Grad College+11,65665
Employed9,69854
CHILDREN
Parent5,48731
Families (Married and Parent)4,97122
Any Child Under 187,14440
Download PDF

2019 Rates

P4C Gross Open: $484,900
PBW Gross Open: $401,700

Source: MRI Spring 2018, Base: Women

TABLET USERS


DEMOGRAPHIC% COMP
Women83
Men10
Unknown7
AGE% COMP
Average Age49.6
INCOME
Average Income$71,597
CHILDREN% COMP
Any Child Under 1823
CIRCULATION
Total Distribution351,934

Sources: Better Homes & Gardens Comparisons Data Summary Report October 2017, June 2018 AAM Statement

BHG.com Users


DEMOGRAPHIC% COMP
Women75
Adults w/ Kids <1836
Women w/ Kids <1828
AGE% COMP
Adults 18-4943
Adults 25-5447
Adults 35-5437
Women 18-4931
Women 25-5435
Women 35-5426
Adults Median Age53.5
HOUSEHOLD% COMP
Adults Median HHI$79,572
Homeowner70%
AVERAGE MONTHLY TRAFFIC
Total Digital unique view9,482,000
Total Views 41 million
Average mins per visit 2.3
Percent Desktop/mobile 44%/56%

Demo: comScore, November 2017 – April 2018
Household: comScore 2018
Traffic: comScore Multiplatform, November 2016