ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults25,096100
Women19,35977.1
Men5,73722.9
Adult Readers Per Copy3.37
AGE
18-345,14320.5
18-4910,54042
25-498,75234.9
25-5410,840 43.2
50+14,556 58
Median Age54.8
HOUSEHOLD INCOME
$50,000+16,493 65.7
$75,000+12,105 48.2
$100,000+8,661 34.5
Median HH Income$72,324
MARITAL STATUS
Married13,93855.5
HOME OWNERSHIP
Own Home18,434 73.5
Median Home Value$260,077
EDUCATION/EMPLOYMENT
Att/Grad College+15,72462.7
Graduated College+7,943 31.7
Employed12,604 50.2
CHILDREN
Parent6,376 25.4
Families (Married and Parent)4,465 17.8
Any Child Under 63,91915.6
Any Child 7-176,419 25.6

Source: MRI Doublebase 2022, Base: Adults

WOMEN READERS


17.1(000) % COMP
Women19,359100
Readers Per Copy2.61
AGE
18-343,808 19.7
18-497,85240.6
25-496,499 33.6
25-548,114 41.9
50+11,50759.4
Median Age55.5
HOUSEHOLD INCOME
$50,000+12,671 65.5
$75,000+9,238 47.7
$100,000+6,580 34
Median HH Income$71,540
MARITAL STATUS
Married10,567 54.6
HOME OWNERSHIP
Own Home14,279 73.8
Median Home Value$257,723
EDUCATION/EMPLOYMENT
Att/Grad College+12,413 64
Graduated College+6,253 32.3
Employed9,118 47
CHILDREN
Parent4,81424.9
Families (Married and Parent)3,304 17.1
Any Child Under 62,877 14.9
Any Child 7-174,838 25

Source: MRI Doublebase 2022, Base: Women

BHG.com Users


DEMOGRAPHIC% COMP
Women81
Men19
AGE% COMP
Adults 18-4940
Adults 25-5445
Adults 35-5433
Women 18-4930
Women 25-5433
Women 35-5424
Adults Median Age55.57
HOUSEHOLD% COMP
HH Income $75K+56
AVERAGE MONTHLY TRAFFIC
Total Digital Unique Views10MM
Total Views 71MM
Average Mins Per Visit31

Demo and Traffic Source: comScore, November 2021