ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults27,016100
Women21,24779
Men5,76921
Adult Readers Per Copy2.18
AGE
18-345,32820
18-4911,16641
25-499,48535
25-5411,77744
50+15,85159
Median Age55.09
HOUSEHOLD INCOME
$50,000+17,43065
$75,000+12,68947
$100,000+9,10334
Median HH Income$70,454
MARITAL STATUS
Married15,30757
HOME OWNERSHIP
Own Home19,62073
Median Home Value$248,095
EDUCATION/EMPLOYMENT
Att/Grad College+17,04063
Graduated College+8,44731
Employed13,70051
CHILDREN
Parent7,50528
Families (Married and Parent)5,21619
Any Child Under 63,63814
Any Child 7-175,61521

Source: MRI Doublebase 2021, Base: Adults

WOMEN READERS


DEMOGRAPHIC (000) % COMP
Women21,247100
Readers Per Copy2.18
AGE
18-343,91118
18-498,49740
25-497,23834
25-549,08743
50+12,75160
Median Age55.6
HOUSEHOLD INCOME
$50,000+13,50464
$75,000+9,73746
$100,000+6,86932
Median HH Income$68,939
MARITAL STATUS
Married11,85756
HOME OWNERSHIP
Own Home15,42373
Median Home Value$247,567
EDUCATION/EMPLOYMENT
Att/Grad College+13,56064
Graduated College+6,73532
Employed10,27948
CHILDREN
Parent5,96628
Families (Married and Parent)4,02219
Any Child Under 62,77813
Any Child 7-174,53821

Source: MRI Doublebase 2021, Base: Women

BHG.com Users


DEMOGRAPHIC% COMP
Women81
Men19
AGE% COMP
Adults 18-4940
Adults 25-5445
Adults 35-5433
Women 18-4930
Women 25-5433
Women 35-5424
Adults Median Age55.57
HOUSEHOLD% COMP
HH Income $75K+56
AVERAGE MONTHLY TRAFFIC
Total Digital Unique Views10MM
Total Views 71MM
Average Mins Per Visit31

Demo and Traffic Source: comScore, November 2021