ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults32,145100
Women25,86080
Men6,28620
Adult Readers Per Copy4.3
AGE
18-347,15822
18-4913,85343
25-4911,29835
25-5414,38045
50+18,29257
Median Age53.60
HOUSEHOLD INCOME
$50,000+21,00165
$75,000+14,52045
$100,000+10,21332
Median HH Income$68,721
MARITAL STATUS
Married18,47558
HOME OWNERSHIP
Own Home23,05272
Median Home Value$250,070
EDUCATION/EMPLOYMENT
Att/Grad College+20,25863
Graduated College+9,71930
Employed17,91756
Dual Income Household8,31926
CHILDREN
Parent9,05828
Families (Married and Parent)6,41620
Any Child Under 1811,42136

Source: MRI Spring 2019, Base: Adults

WOMEN READERS


DEMOGRAPHIC (000) % COMP
Women25,860100
Readers Per Copy3.47
AGE
18-345,58222
18-4910,97642
25-498,99635
25-5411,49645
50+14,88458
Median Age53.9
HOUSEHOLD INCOME
$50,000+16,46264
$75,000+11,63145
$100,000+8,14732
Median HH Income$67,594
MARITAL STATUS
Married14,58956
HOME OWNERSHIP
Own Home18,73773
Median Home Value$249,015
EDUCATION/EMPLOYMENT
Att/Grad College+16,17863
Graduated College+7,82330
Employed14,13555
CHILDREN
Parent7,41329
Families (Married and Parent)4,99419
Any Child Under 189,24936

Source: MRI Spring 2019, Base: Women

NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults21,278100
Women17,25681
Men4,02219
AGE
18-344,52921
18-499,07743
25-497,50335
25-549,57645
50+12,20157
Median Age53.7
HOUSEHOLD INCOME
$50,000+14,22467
$75,000+10,12748
$100,000+7,29934
Median HH Income$71,764
MARITAL STATUS
Married12,31058
HOME OWNERSHIP
Own Home15,18571
Median Home Value$275,281
EDUCATION/EMPLOYMENT
Att/Grad College+13,56464
Employed11,81155
CHILDREN
Parent5,98728
Families (Married and Parent)4,20120
Any Child Under 187,54936
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2020 Rates

P4C Gross Open: $505,500
PBW Gross Open: $418,800

Source: MRI Spring 2019, Base: Adults

NATIONAL SELECT: WOMEN READERS


DEMOGRAPHIC(000)% COMP
Women17,256100
AGE
18-343,52820
18-497,15842
25-496,02935
25-547,73545
50+10,09859
Median Age54.31
HOUSEHOLD INCOME
$50,000+11,22865
$75,000+8,13047
$100,000+5,83434
Median HH Income$70,634
MARITAL STATUS
Married9,77857
HOME OWNERSHIP
Own Home12,41372
Median Home Value$273,522
EDUCATION/EMPLOYMENT
Att/Grad College+10,85163
Employed9,41555
CHILDREN
Parent4,86728
Families (Married and Parent)3,20219
Any Child Under 186,10035
Download PDF

2020 Rates

P4C Gross Open: $505,500
PBW Gross Open: $418,800

Source: MRI Spring 2019, Base: Women

BHG.com Users


DEMOGRAPHIC% COMP
Women77
Adults w/ Kids <1837
Women w/ Kids <1829
AGE% COMP
Adults 18-4944
Adults 25-5449
Adults 35-5435
Women 18-4933
Women 25-5437
Women 35-5427
Adults Median Age52.7
HOUSEHOLD% COMP
Adults Median HHI$78,117
AVERAGE MONTHLY TRAFFIC
Total Digital Unique Views9,439,000
Total Views 41 million
Average Mins Per Visit3.1
Pages Per Visitor5.7
Percent Desktop/Mobile 28%/72%

Demo: comScore, December 2018
Traffic: comScore, December 2018 and August 2019