ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults30,756100
Women24,64180
Men6,11520
Adult Readers Per Copy3.74
AGE
18-346,34121
18-4912,90142
25-4910,77535
25-5413,56744
50+17,85558
Median Age54.44
HOUSEHOLD INCOME
$50,000+20,05265
$75,000+14,22346
$100,000+10,19633
Median HH Income$69,762
MARITAL STATUS
Married17,63357
HOME OWNERSHIP
Own Home22,06072
Median Home Value$247,160
EDUCATION/EMPLOYMENT
Att/Grad College+19,68664
Graduated College+9,56431
Employed16,62854
CHILDREN
Parent8,75629
Families (Married and Parent)6,12420
Any Child Under 1810,85935

Source: MRI Doublebase 2020, Base: Adults

WOMEN READERS


DEMOGRAPHIC (000) % COMP
Women24,641100
Readers Per Copy3.75
AGE
18-344,81320
18-4910,06741
25-498,43734
25-5410,74844
50+14,57359
Median Age54
HOUSEHOLD INCOME
$50,000+15,69564
$75,000+11,19845
$100,000+7,94932
Median HH Income$68,409
MARITAL STATUS
Married13,88756
HOME OWNERSHIP
Own Home17,74972
Median Home Value$246,338
EDUCATION/EMPLOYMENT
Att/Grad College+15,73764
Graduated College+7,70331
Employed12,95753
CHILDREN
Parent7,13929
Families (Married and Parent)4,76619
Any Child Under 188,73235

Source: MRI Doublebase 2020, Base: Women

NATIONAL SELECT: ADULT READERS


DEMOGRAPHIC(000)% COMP
Adults20,740100
Women16,58580
Men4,15520
AGE
18-344,04120
18-498,51441
25-497,14234
25-549,01644
50+12,22659
Median Age54.95
HOUSEHOLD INCOME
$50,000+13,83767
$75,000+10,06849
$100,000+7,40336
Median HH Income$72,934
MARITAL STATUS
Married12,00758
HOME OWNERSHIP
Own Home14,81771
Median Home Value$271,902
EDUCATION/EMPLOYMENT
Att/Grad College+13,33864
Employed11,06153
CHILDREN
Parent5,76928
Families (Married and Parent)4,01919
Download PDF

2021 Rates

P4C Gross Open: $520,700
PBW Gross Open: $431,400

Source: MRI Doublebase 2020, Base: Adults

NATIONAL SELECT: WOMEN READERS


DEMOGRAPHIC(000)% COMP
Women16,585100
AGE
18-343,05618
18-496,60840
25-495,60834
25-547,15143
50+9,97860
Median Age55.38
HOUSEHOLD INCOME
$50,000+10,38965
$75,000+7,90648
$100,000+5,76635
Median HH Income$71,625
MARITAL STATUS
Married9,40357
HOME OWNERSHIP
Own Home11,88872
Median Home Value$271,159
EDUCATION/EMPLOYMENT
Att/Grad College+10,62164
Employed8,59352
CHILDREN
Parent4,63728
Families (Married and Parent)3,06119
Download PDF

2021 Rates

P4C Gross Open: $520,700
PBW Gross Open: $431,400

Source: MRI Doublebase 2020, Base: Women

BHG.com Users


DEMOGRAPHIC% COMP
Women80
Men20
AGE% COMP
Adults 18-4935
Adults 25-5445
Adults 35-5431
Women 18-4927
Women 25-5435
Women 35-5425
Adults Median Age56
HOUSEHOLD% COMP
HH Income $75K+32%
AVERAGE MONTHLY TRAFFIC
Total Digital Unique Views7.9MM
Total Views 28.9MM
Average Mins Per Visit3
Pages Per Visit3.7

Demo and Traffic Source: comScore, September 2020