RESEARCH

ADULT READERS

DEMOGRAPHIC	(000)	% COMP
Adults	35,393	100
Women	28,629	81
Men	6,764	19
Adult Readers Per Copy	4.7
AGE
18-34	7,156	20
18-49	15,769	45
25-49	13,515	38
25-54	17,119	48
50+	19,624	55
Median Age	52.67
HOUSEHOLD INCOME
$50,000+	22,457	64
$75,000+	16,110	46
$100,000+	11,410	32
Median HH Income	$68,642
MARITAL STATUS
Married	20,563	58
HOME OWNERSHIP
Own Home	26,171	74
Median Home Value	$228,256
EDUCATION/EMPLOYMENT
Att/Grad College+	21,906	62
Graduated College+	10,392	29
Employed	19,308	55
Dual Income Household	9,408	27
CHILDREN
Parent	10,757	30
Families (Married and Parent)	7,846	22
Any Child Under 18	13,464	38

Source: MRI Doublebase 2018, Base: Adults

WOMEN READERS

DEMOGRAPHIC	(000)	% COMP
Women	28,629	100
Readers Per Copy	3.82
AGE
18-34	5,704	20
18-49	12,671	44
25-49	10,930	38
25-54	13,853	48
50+	15,959	56
Median Age	52.8
HOUSEHOLD INCOME
$50,000+	17,769	62
$75,000+	12,821	45
$100,000+	8,988	31
Median HH Income	$67,103
MARITAL STATUS
Married	16,134	56
HOME OWNERSHIP
Own Home	21,021	73
Median Home Value	$229,107
EDUCATION/EMPLOYMENT
Att/Grad College+	17,866	62
Graduated College+	8,436	30
Employed	15,237	53
CHILDREN
Parent	8,915	31
Families (Married and Parent)	6,267	22
Any Child Under 18	11,086	39

Source: MRI Doublebase 2018, Base: Women

NATIONAL SELECT: ADULT READERS

DEMOGRAPHIC	(000)	% COMP
Adults	22,136	100
Women	17,982	81
Men	4,154	19
AGE
18-34	4,632	21
18-49	9,334	42
25-49	7,871	36
25-54	10,209	46
50+	12,803	58
Median Age	51.4
HOUSEHOLD INCOME
$50,000+	14,625	66
$75,000+	11,035	50
$100,000+	7,934	36
Median HH Income	$74,758
MARITAL STATUS
Married	12,795	58
HOME OWNERSHIP
Own Home	16,099	73
Median Home Value	$225,289
EDUCATION/EMPLOYMENT
Att/Grad College+	14,178	63
Employed	12,089	55
CHILDREN
Parent	6,577	30
Families (Married and Parent)	4,873	22
Any Child Under 18	8,566	39

2019 Rates

P4C Gross Open: $484,900
PBW Gross Open: $401,700

Source: MRI Spring 2018, Base: Adults

NATIONAL SELECT: WOMEN READERS

DEMOGRAPHIC	(000)	% COMP
Women	17,982	100%
AGE
18-34	3,877	22
18-49	7,662	43
25-49	6,465	36
25-54	8,305	46
50+	10,320	57
Median Age	53.61
HOUSEHOLD INCOME
$50,000+	11,697	65
$75,000+	8,858	49
$100,000+	6,353	35
Median HH Income	$73,750
MARITAL STATUS
Married	9,856	55
HOME OWNERSHIP
Own Home	12,992	72
Median Home Value	$257,621
EDUCATION/EMPLOYMENT
Att/Grad College+	11,656	65
Employed	9,698	54
CHILDREN
Parent	5,487	31
Families (Married and Parent)	4,971	22
Any Child Under 18	7,144	40

2019 Rates

P4C Gross Open: $484,900
PBW Gross Open: $401,700

Source: MRI Spring 2018, Base: Women

TABLET USERS

DEMOGRAPHIC	% COMP
Women	83
Men	10
Unknown	7
AGE	% COMP
Average Age	49.6
INCOME
Average Income	$71,597
CHILDREN	% COMP
Any Child Under 18	23
CIRCULATION
Total Distribution	351,934

Sources: Better Homes & Gardens Comparisons Data Summary Report October 2017, June 2018 AAM Statement

BHG.com Users

DEMOGRAPHIC	% COMP
Women	75
Adults w/ Kids <18	36
Women w/ Kids <18	28
AGE	% COMP
Adults 18-49	43
Adults 25-54	47
Adults 35-54	37
Women 18-49	31
Women 25-54	35
Women 35-54	26
Adults Median Age	53.5
HOUSEHOLD	% COMP
Adults Median HHI	$79,572
Homeowner	70%
AVERAGE MONTHLY TRAFFIC
Total Digital unique view	9,482,000
Total Views	41 million
Average mins per visit	2.3
Percent Desktop/mobile	44%/56%

Demo: comScore, November 2017 – April 2018
Household: comScore 2018
Traffic: comScore Multiplatform, November 2016